General > Making a difference

Making a difference

When we change the way we see things - we change the things we see...

The See~Change approach .  We use the term 'participatory social marketing' to make it clear t

 

 

The See-Change approach:

• emphasises the need to understand and address attitudes and perceptions as the first step
• promotes the principle of "experts by experience" by actively involving the people affected
• supports participatory social marketing
• is values and principles based
• focuses on results
• is strategic and multi-layered
• is tried, tested and gets results
• harnesses and builds the capacity of people and communities